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    <lastmod>2024-08-29</lastmod>
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      <image:title>Home - Immerse Yourself in Your Craft</image:title>
      <image:caption>My goal for the responsive redesign of their website was to create a beautiful online space that mimicked the experience of being in The LambShoppe; a place to be inspired to create, learn, and engage.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1551915904820-N8YITLGMQDONJJN07IXR/phone+screens.png</image:loc>
      <image:title>Home - Colorado Mountain Club</image:title>
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      <image:title>Home - Make Your Bed</image:title>
      <image:caption>This was a three day concept project that demonstrates my ability to work through the design process to create Stop, Scott: an app that solves one person’s everyday problem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1621132649219-ONSDDZG6GOV3WTVXXZGH/ReportonLaptop</image:loc>
      <image:title>Home - Insights to MVF - Most Viable Feature</image:title>
      <image:caption>This was a mixed-methodology research study with the goal to uncover the requirements needed to make the “most viable feature” for a feature that went a little bit off the rails. Explore how I engaged with cross-functional teams and used my skills in user research to bring the project back on track.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1621224928042-4NULAJGHWJ41M8YK9PQK/CRMimage.jpg</image:loc>
      <image:title>Home - Designing a CRM for Insurance Agencies</image:title>
      <image:caption>This was a design feature that took the insights from research to create a design that meets both business needs and user goals while staying within the scope agreed upon by Product, Design, and Development teams.</image:caption>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.kathrynschmuhl.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1551913568476-LVMFXGCXG641VR70NB8S/LambshopeCaseStudyImage.png</image:loc>
      <image:title>Work - Immerse Yourself in Your Craft</image:title>
      <image:caption>My goal for the responsive redesign of their website was to create a beautiful online space that mimicked the experience of being in The LambShoppe; a place to be inspired to create, learn, and engage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1551915904820-N8YITLGMQDONJJN07IXR/phone+screens.png</image:loc>
      <image:title>Work - Colorado Mountain Club</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1556760671054-GVO7K1JDWF5M5HPBASF8/stopscott.png</image:loc>
      <image:title>Work - Make Your Bed</image:title>
      <image:caption>This was a three day concept project that demonstrates my ability to work through the design process to create Stop, Scott: an app that solves one person’s everyday problem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1621132649219-ONSDDZG6GOV3WTVXXZGH/ReportonLaptop</image:loc>
      <image:title>Work - Insights to MVF - Most Viable Feature</image:title>
      <image:caption>This was a mixed-methodology research study with the goal to uncover the requirements needed to make the “most viable feature” for a feature that went a little bit off the rails. Explore how I engaged with cross-functional teams and used my skills in user research to bring the project back on track.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1621224928042-4NULAJGHWJ41M8YK9PQK/CRMimage.jpg</image:loc>
      <image:title>Work - Designing a CRM for Insurance Agencies</image:title>
      <image:caption>This was a design feature that took the insights from research to create a design that meets both business needs and user goals while staying within the scope agreed upon by Product, Design, and Development teams.</image:caption>
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  <url>
    <loc>https://www.kathrynschmuhl.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-22</lastmod>
  </url>
  <url>
    <loc>https://www.kathrynschmuhl.com/lambshoppe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552154309550-23VY24IHTJA5Y1LT3EVT/comptana.png</image:loc>
      <image:title>The LambShoppe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552155443704-4909PZ245O2OBMC58O05/continq.png</image:loc>
      <image:title>The LambShoppe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552014474426-08J070IMN5W38YMB6YFN/image-asset.png</image:loc>
      <image:title>The LambShoppe - Celeste</image:title>
      <image:caption>Advanced Knitter looking for ways to engage with the knitting community</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552164567705-SR1K5VBCDI5FMJ253209/filterusability.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>1. Clear filter options that are easily accessible and viewable 2. Intuitive views and sort options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1553609914758-VE8SE9EAOERJBNV42H6K/kelly-sikkema-787547-unsplash.jpg</image:loc>
      <image:title>The LambShoppe</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552162941597-B5RWQOX4L1541F23P9BZ/filterwireframe.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>1. This type of drop-down navigation menu was not necessary. On other pages, it would lead to confusion as it looked more like a “word-grid” rather than showing where they are in the site 2. This filter system worked but was not ideal to make visitors have to drop down each menu</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552184206246-JXPRQTLM28IQ0BH89JG6/annC%26e.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>The LambShoppe - Classes &amp; Events original 1. No way to filter through products and inefficient sort</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552187759528-PH97JYCGAFW8OCPKN2GD/image-asset.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>Sketch and Zeplin files available upon request</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552156609519-SQ8O1P3UHE701LN5V7SZ/cardsort.png</image:loc>
      <image:title>The LambShoppe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552161435909-Q8O6XHKTTU85NPJPX54N/designdecisionshome.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>1. Helpful and personal copy (insight #2 and insight #3) 2. Featured and Favorites (challenge #1, insight #2 and insight #3) 3. Newsletter for engagement (insight #1 and insight #3) 4. Clear and conventional navigation (challenge #1) 5. Clear call to action to calendar (challenge #2, insight #1, and insight #2, insight #3)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552151181164-D8RY46H90J07O8WAUTGF/annHomepage.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>The LambShoppe Homepage - original 1. Not a conventional e-commerce navigation 2. Brief mention of brands sold in store, but not a true e-commerce shopping experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552155891708-5VN36ZPU0I5NOYS1MAR6/interview.png</image:loc>
      <image:title>The LambShoppe</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552183175419-5X0YOLMLQ6H4NBIJBZMN/engage.png</image:loc>
      <image:title>The LambShoppe</image:title>
      <image:caption>The LambShoppe Homepage original 1. Newsletter is currently the only engagement with customers on the site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552014406079-UVDHYLA689IW02FPXJK5/hattie.png</image:loc>
      <image:title>The LambShoppe - Hattie</image:title>
      <image:caption>Self Taught Knitter looking for expert guidance</image:caption>
    </image:image>
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  <url>
    <loc>https://www.kathrynschmuhl.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2019-04-09</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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    <image:image>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.kathrynschmuhl.com/lsresearchindex</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-03-09</lastmod>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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      <image:title>LSResearch Index</image:title>
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  </url>
  <url>
    <loc>https://www.kathrynschmuhl.com/personas</loc>
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    <priority>0.75</priority>
    <lastmod>2019-03-08</lastmod>
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      <image:title>LSPersonas</image:title>
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      <image:title>LSPersonas</image:title>
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  <url>
    <loc>https://www.kathrynschmuhl.com/design-screens</loc>
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    <priority>0.75</priority>
    <lastmod>2019-03-09</lastmod>
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      <image:title>LSDesign Screens - Homepage</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8030989b8fe81dc2e8a0ab/1552173154636-EFGIYGINHI1STLN8BI80/1Classes+and+events.png</image:loc>
      <image:title>LSDesign Screens - Classes &amp;amp; Events</image:title>
      <image:caption />
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      <image:title>LSDesign Screens - Product Description Page</image:title>
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      <image:title>LSDesign Screens - Side Basket Display</image:title>
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      <image:title>LSDesign Screens - Checkout</image:title>
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  <url>
    <loc>https://www.kathrynschmuhl.com/usability-testing</loc>
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    <priority>0.75</priority>
    <lastmod>2019-03-10</lastmod>
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      <image:title>LSUsability Testing</image:title>
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      <image:title>LSUsability Testing</image:title>
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    <loc>https://www.kathrynschmuhl.com/jlkjkhjklhjklhjklhjkl</loc>
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    <lastmod>2019-03-10</lastmod>
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      <image:title>LSEarlyDesignIndex</image:title>
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      <image:title>Make Your Bed</image:title>
      <image:caption>Transcribed notes from interviews</image:caption>
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      <image:caption>Scott wakes up, Scott gets sucked into his phone, Scott is upset he’s wasted time</image:caption>
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      <image:caption>Scott’s made bed - Productivity level: High</image:caption>
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      <image:caption>Young Katie &amp; Young Scott on the first day of class</image:caption>
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      <image:caption>Scott’s Happy-Path User Flow</image:caption>
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      <image:caption>Three top rated alarm clock apps vs. Scott’s important features</image:caption>
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      <image:title>Make Your Bed</image:title>
      <image:caption>My first persona!</image:caption>
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    <lastmod>2021-05-16</lastmod>
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    <image:image>
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      <image:title>ArtifactsfromResearchMVF</image:title>
      <image:caption>Screenshot from the note taker’s document - used for analysis</image:caption>
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    <loc>https://www.kathrynschmuhl.com/designartifacts</loc>
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    <priority>0.75</priority>
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